Juan, Creative Director, Santiago, Chile

photo by Kevin Truong

photo by Kevin Truong

photo by Kevin Truong

photo by Kevin Truong

photo by Kevin Truong

photo by Kevin Truong

photo by Kevin Truong

photo by Kevin Truong

photo by Kevin Truong

photo by Kevin Truong

photo by Kevin Truong

photo by Kevin Truong


Juan, in his own words: “I think being gay to me has been something normal in my life. As I work with Images and Social Media strategy, I think been gay helped me to be more sensitive for my work, have a different feeling about aesthetic and graphic arts.

One of my challenges is to build a latin american social media company with presence in most of the countries of the region. I am so passionate about human behavior and consumers and I think that in latin america there is a lack of this kind of business, so I work everyday trying to understand brands and connect them with their consumers.

Well as I am not a resident in Santiago, I don’t have much to say (with regards to the gay community in Santiago), but the gay people that I know here, they are very kind and very opened to new ideas, new people and new things. Also the gay community in Santiago is very creative and like to mix with other people, they are just not closed to gay people only.

Well, as I was born and raised in Bogota, Colombia is a very closed minded society. At the first time I told my mom, she just started crying and asked herself some questions about my education at school and home. A month later my mom was still crying but she was more opened to understand my life. I introduced her all my friends with the purpose that they were the same as me. In Colombia certain kind of people think that we as gay people use hills and lipstick. After that everything goes normal, I really have an open relation with my mom, she knows my boyfriend, I talk to her about me and its all okay.

My advice is to be yourself. Being you, is the only way you can achieve objectives, be happy and be a better person!”

1 thought on “Juan, Creative Director, Santiago, Chile

  1. João Eduardo

    |||||| Ser Feliz.
    É uma frase muito simples, mas tão complicada para a sociedade que impede que cada um encontre a sua própria felicidade ao seu jeito.
    É sobretudo uma grande aventura, na descoberta de si mesmo e com as experiencias de partilha. Sair da zona de conforto é também um dos melhores caminhos para se reencontrar consigo mesmo. Parabéns.
    Grande Abraço

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